Product Marketing Manager
Core
Own and refine messaging and competitive positioning for CFOs, Controllers, and finance teams; translate feedback into GTM campaigns; build content and collateral for sales; drive product launches; lead content, copy, and design teams; build analytics dashboards; run multi-channel GTM campaigns.
Role type
Product Marketing Manager (GTM & Content Lead)
Builds
AI-native ERP platform for finance automation
Domain
Fintech / Enterprise ERP / Accounting
Deliverable
product features | GTM campaigns | dashboards & analysis
Required skills
B2B SaaS product marketing, copywriting and storytelling, multi-channel campaign execution, analytical mindset with Excel/BI proficiency, leadership and team management
Preferred skills
Fintech / ERP / accounting product marketing experience, experience with high-growth B2B SaaS
Technologies
Excel, BI tools
Responsibilities
Own messaging and competitive positioning; translate customer feedback into GTM campaigns; build sales enablement content; drive end-to-end product launches; lead content, copy, and design teams; build analytics dashboards; execute multi-channel GTM campaigns
Seniority
Mid-Senior, hands-on IC with management responsibilities