CRM & Marketing Specialist (Klaviyo)
Core
Own and optimize automated email and SMS journeys to convert first-time buyers into repeat customers and re-engage lapsed customers for a luxury fashion house.
Role type
Marketing automation specialist (Klaviyo)
Builds
Automated email and SMS flows, behavioral segments, and dynamic content for ecommerce and retail.
Domain
Luxury fashion, DTC ecommerce, retail
Required skills
Klaviyo (complex flows, segments, dynamic content), Shopify integration, lifecycle marketing, A/B testing, data analysis, QA/compliance, brand design
Preferred skills
CDP, clienteling, omnichannel retail data, multi-market programs, HTML/CSS, SQL
Responsibilities
Own and optimize core flows (welcome, browse/cart abandon, back-in-stock, post-purchase, win-back, VIP); Design journeys for key conversion moments; Build cross-flow logic with frequency caps and suppression rules; Create behavioral segments with dynamic content; Run structured testing programs; Report on revenue, conversion, and retention metrics; Manage QA, compliance, and data hygiene; Ensure on-brand tone and design.
Seniority
Mid-Senior, hands-on IC