Demand Generation Manager
Core
Own WatchGuard's global MQL number by building and scaling a digital-first demand engine across paid search, paid social, display advertising, and third-party channels.
Role type
Senior Demand Generation Manager (Channel Owner & Team Lead)
Builds
Global MQL volume and quality via paid digital channels and ABM programs
Domain
Cybersecurity / B2B Technology
Required skills
PPC/SEM management, paid social strategy, ABM execution, digital advertising budget management, team leadership, MQL funnel metrics, vendor/platform management, marketing automation (Marketo/Salesforce)
Preferred skills
Cybersecurity domain knowledge, ABM tools (6sense)
Technologies
Google Ads, LinkedIn, 6sense, Marketo, Salesforce
Responsibilities
Manage $1M annual advertising budget and optimize allocation across channels; Drive ABM motion using intent data to prioritize target accounts; Lead and develop a team of Digital Marketing Specialist, Webinar Manager, and Virtual Event Strategist; Partner with marketing operations on MQL tracking and attribution; Align paid campaigns with product marketing and go-to-market priorities.
Seniority
Senior, hands-on IC with team management
