Senior Manager, Marketing Analytics
Core
Own the measurement layer for the entire marketing org, turning marketing data into decisions for campaign/channel performance, attribution, funnel health, and pipeline forecasting.
Role type
Senior Manager, Marketing Analytics
Builds
AI-powered marketing analytics stack, attribution/funnel models, dashboards, and automated insight generation.
Domain
B2B SaaS, Marketing Analytics, AI/ML
Deliverable
production ML models
Required skills
Marketing analytics, SQL, B2B funnel/attribution measurement, Machine Learning/AI application, Executive communication, Data stack fluency (Salesforce, Marketing Automation, BI tools)
Preferred skills
ABM platforms, Media mix modeling, dbt, Python/R, Cloud data warehouses, LLM APIs
Technologies
Salesforce, Marketo, HubSpot, Tableau, Looker, Power BI, 6sense, Demandbase, Snowflake, BigQuery, Redshift
Responsibilities
Own end-to-end marketing performance measurement; Build and maintain attribution/funnel models; Apply ML/AI to propensity scoring and forecasting; Design self-serve dashboards; Partner with Demand Gen/Events on pipeline forecasting; Deliver executive-level analysis for QBRs and planning; Mentor analysts and set analytical standards. (via careerplan.io/jobs/e0335f9b-91f0-4b72-a190-869a55a8bbbd-senior-manager-marketing-analytics-at-optro)
Seniority
Senior Manager, hands-on IC with leadership
