DIGITAL MEDIA STRATEGY SR MANAGER
Core
Lead enterprise paid media strategy and drive digital innovation for Dollar General's retail media ecosystem, focusing on AI-powered search, creator ecosystems, and emerging platforms.
Role type
Senior Manager, Digital Media Strategy
Builds
Scalable paid media programs and integrated customer experiences across search, social, programmatic, video, and retail media.
Domain
Retail / Digital Media & Performance Marketing
Required skills
Paid media strategy, AI-powered search & discovery, media mix modeling, attribution, stakeholder alignment, agency management, privacy compliance, financial acumen
Preferred skills
MBA, experience with agentic commerce, Generative Engine Optimization (GEO), Answer Engine Optimization (AEO)
Technologies
MarTech stacks, CRM systems, Analytics platforms, Retail media networks
Responsibilities
Lead enterprise paid media strategy across search, social, display, video, and emerging platforms; Serve as primary strategic lead for paid media agency relationships; Drive digital innovation by monitoring AI-powered search and creator ecosystems; Ensure cross-channel integration between paid, owned, and CRM teams; Lead performance measurement and reporting including KPIs and dashboards; Support MarTech and data quality excellence for attribution and privacy compliance
Seniority
Senior Manager, hands-on IC with strategic leadership