GTM
Core
Own Reflow's go-to-market engine including strategy, execution, and growth across segments, channels, and pricing.
Role type
Go-to-market lead (early-stage B2B SaaS)
Builds
Go-to-market playbook, sales and onboarding funnels, customer success programs
Domain
B2B enterprise software (workforce and workflow intelligence)
Deliverable
product features
Required skills
GTM strategy, funnel optimization, customer journey design, market positioning, experimentation, hiring/leading teams
Preferred skills
B2B or enterprise software experience, data/analytics/productivity domain knowledge, founder or first-hire background
Technologies
None stated
Responsibilities
Define and execute go-to-market strategy, build and refine sales/onboarding funnels, drive expansion and retention, partner on positioning and messaging, run outbound/inbound/partner experiments, develop GTM playbook, collaborate on product roadmap, hire and lead future GTM roles
Seniority
Senior, hands-on IC with leadership responsibilities