Senior Manager, Performance Marketing
Core
Manage global performance marketing programs to drive sustainable member growth and revenue for a wearable health technology company.
Role type
Senior Manager, Performance Marketing
Builds
Global paid acquisition campaigns across social, search, video, and emerging platforms
Domain
Health technology / Direct-to-consumer (DTC)
Required skills
Performance marketing strategy, paid media budget management, forecasting modeling, attribution analysis, cross-functional partnership, DTC business experience, AI tool adoption
Preferred skills
Experience with emerging platforms, experimentation frameworks, conversion optimization
Technologies
Paid social, search, video, emerging platforms, AI tools
Responsibilities
Manage performance marketing programs across key paid acquisition channels; Develop and manage channel budgets and forecasting models; Allocate and optimize media spend globally; Partner with Marketing Analytics to establish measurement frameworks; Collaborate with Creative and Strategy teams to improve creative performance; Identify new acquisition opportunities and partnerships
Seniority
Senior Manager, hands-on leadership
