Manager, Growth: Active Traders
Core
Own performance and lifecycle marketing for active trader and crypto business, acquiring high-intent traders and converting them into funded active traders.
Role type
Manager, Growth (Performance & Lifecycle Marketing)
Builds
Paid media campaigns and lifecycle journeys for self-directed trading and crypto segments
Domain
Consumer Fintech / Active Trading / Cryptocurrency
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Performance marketing strategy, Paid media management (Google, Meta, X, YouTube, programmatic), Lifecycle marketing (activation, onboarding, re-engagement), Cross-functional partnership, Data-driven decision making, AI tool integration, Go-to-market execution
Preferred skills
Lifecycle platform expertise (Braze, Iterable, HubSpot), Experience with high-intent consumer audiences, Fintech/trading/crypto domain knowledge
Technologies
Google Ads, Meta Ads, X/Twitter, TradingView, Yahoo Finance, Braze, AT status screens
Responsibilities
Own paid media budgets and vendor negotiations, Manage end-to-end lifecycle journeys (activation to funding), Drive go-to-market for new products and benefits, Build reporting on funnel metrics (sign-up to retained value), Run consistent testing cadences for creative and offers, Embed AI tools into performance workflows
Seniority
Manager, hands-on IC