Marketing Manager - Fashion
Core
Lead end-to-end strategy, planning, and execution of marketing and retail media initiatives for the Fashion category to drive customer engagement, category growth, and brand equity.
Role type
Senior Marketing Manager (Fashion Category)
Builds
Integrated marketing campaigns and retail media activations for the Fashion category
Domain
Retail / Fashion
Deliverable
product features
Required skills
Category marketing strategy, multi-channel campaign management, retail media activation, team leadership (5+ years), commercial acumen, fashion consumer insight, stakeholder management
Preferred skills
Experience in agency environments, experience with first-party data utilization
Technologies
CRM, onsite media, digital channels, social media, experiential marketing
Responsibilities
Develop category-wide marketing strategies driving awareness, traffic, and conversion; Build and nurture strategic brand partnerships; Plan and deliver full-funnel campaigns across owned, earned, and paid channels; Leverage and evolve retail media capabilities; Collaborate cross-functionally with buying, visual merchandising, creative, media, and digital teams
Seniority
Senior, hands-on IC with team leadership