Director, HCP Marketing
Core
Lead the development and execution of HCP education strategy to support brand objectives and drive product adoption across the US market.
Role type
Director, HCP Marketing (Launch & Lifecycle)
Builds
High-impact, compliant educational initiatives for healthcare providers
Domain
Biopharmaceuticals / Neuroscience / Epilepsy & Depression
Deliverable
product features
Required skills
HCP education strategy, brand launch management, cross-functional leadership, KOL engagement, budget management, regulatory compliance, data-driven performance tracking
Preferred skills
Advanced degree, experience in professional/medical education
Technologies
Digital and on-demand learning platforms
Responsibilities
Lead US HCP education strategy aligned to brand goals and lifecycle stages; Design and execute peer-to-peer programs, speaker bureaus, congress strategies, and advisory boards; Manage external agency partners and professional education marketing budget; Build relationships with KOLs and lead faculty development; Support pre-launch readiness and launch-phase HCP onboarding; Define KPIs and optimize education strategy using data
Seniority
Director, management level
