Senior Growth Product Manager
Core
Own the end-to-end customer acquisition and conversion funnel for a consumer subscription business, optimizing user journeys, onboarding, pricing, and paywalls to drive sustainable revenue growth.
Role type
Senior Growth Product Manager
Builds
Consumer subscription product features and growth experiments
Domain
Consumer health and wellness / Subscription business
Deliverable
product features
Required skills
End-to-end funnel ownership, A/B testing and experimentation, paid acquisition channel strategy, behavioral data analysis, subscription monetization, UX principles, team leadership
Preferred skills
Consumer psychology, attribution modeling, fast-paced environment adaptability
Technologies
Meta, TikTok, Google, A/B testing frameworks, analytics dashboards
Responsibilities
Optimize acquisition and conversion funnel from ad exposure to renewal; Drive core business metrics like conversion rates and incremental revenue; Lead high-velocity experimentation programs across the funnel; Collaborate with marketing to align ad creatives with onboarding; Analyze acquisition channel performance and develop tailored user journeys; Build behavioral funnels and reporting frameworks; Partner with engineering and design to deliver initiatives; Lead and develop product team members.
Seniority
Senior, hands-on IC with people management