Performance Marketing Manager
Core
Own and scale Avida's paid advertising program for a portfolio of fitness coaches, managing dozens of individual ad accounts and optimizing a shared playbook.
Role type
Performance Marketing Manager
Builds
Paid ad campaigns for fitness coaches on Meta (Instagram/Facebook) and other channels
Domain
Fitness coaching / Health & Wellness
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Meta Ads management, direct-response advertising, campaign optimization, data analysis, content strategy, financial forecasting, attribution tracking, cross-functional collaboration
Preferred skills
Experience in fitness/wellness/creator space, managing personal brand campaigns, AI/automation tools
Technologies
Meta Ads Manager, Meta Pixel, Conversions API (CAPI), Webflow
Responsibilities
Manage and scale paid ad campaigns across Meta for a growing portfolio of fitness coaches; Onboard new coaches into paid ads and guide them through the first 90 days; Optimize campaign performance daily and weekly; Develop and refine the paid ads playbook; Collaborate with coaches and CAMs on content strategy; Report on performance and communicate value; Manage the Ads Kickstarter Program; Own tracking and attribution infrastructure; Forecasting & financial planning ownership; Scale the program; Explore new channels; Leverage AI and automation
Seniority
Mid-level, hands-on IC