Marketing Coordinator
Core
Execute hands-on marketing initiatives for retail activations, events, and integrated online-to-offline campaigns to drive store traffic and engagement for retail investors.
Role type
Marketing Coordinator (Retail & Events)
Builds
In-store brand experiences, pop-up events, and social media content connecting offline retail locations with digital platforms.
Domain
Fintech / Wealth-tech / Retail Investment
Deliverable
product features
Required skills
Event logistics coordination, vendor management, social media content drafting, campaign performance tracking, cross-functional collaboration, retail marketing SOP implementation
Preferred skills
Personal investing experience, financial market knowledge, basic video editing, Mandarin fluency
Technologies
Xiaohongshu, Instagram, TikTok, Canva, CapCut
Responsibilities
Coordinate end-to-end execution of store activations and pop-up events across Sydney and Melbourne; draft social media content for Xiaohongshu, Instagram, and TikTok; track campaign performance metrics including foot traffic and lead generation; align campaign messaging between offline retail and digital channels.
Seniority
Mid-level, hands-on IC