Social Media & Content Lead
Core
Own Pure's organic social media presence across Instagram, TikTok, YouTube, X, Reddit, and Discord to drive signups and trades for a rare coin and precious metal marketplace.
Role type
Lead social media strategist and content creator (via careerplan.io/jobs/83937847-a618-46eb-b02d-596f2ccb3d8b-social-media-content-lead-at-pure)
Builds
Organic social channels, creator sponsorship programs, and community engagement for a tangible asset trading platform
Domain
Fintech, collectibles, precious metals
Deliverable
product features
Required skills
Channel strategy, content calendar management, creative direction, A/B testing, data analysis, video editing, graphic design, creator management, community moderation, compliance adherence
Preferred skills
On-camera presence, fintech experience, coin collecting hobby
Technologies
PostHog, CapCut, Premiere, Figma
Responsibilities
Define platform mix and format bets, run testing programs to optimize hooks and series, build measurement linking views to conversions, produce scripts and edits, manage creator bench for sponsorships, engage in coin communities, spot market moments for real-time content, ensure compliance with no investment advice rules
Seniority
Mid-level, hands-on IC
