CRM Specialist
Core
Own execution of global email and push notification campaigns, managing copy, translations, design assets, and A/B testing to engage a 110M+ user base.
Role type
Senior CRM Specialist (Marketing Operations)
Builds
High-volume, multi-language email and push notification campaigns for a global gaming community
Domain
Gaming / Live Streaming / Global Marketing
Deliverable
product features
Required skills
CRM software expertise, campaign planning and prioritization, copywriting and editing, translation coordination, visual asset management, A/B testing, data analysis for performance optimization, stakeholder management
Preferred skills
Email deliverability knowledge, multi-market privacy compliance, experience with large international user bases
Technologies
CRM platforms, translation tools, design collaboration tools, A/B testing frameworks
Responsibilities
Plan and prioritize email and push notification calendars; deliver high-quality campaigns from brief to send; write engaging English copy; coordinate translations and localization; brief and manage visual asset production; proof all campaign elements; conduct continuous A/B testing; monitor and report on campaign performance; manage stakeholder requests; maintain campaign documentation
Seniority
Mid-Senior, hands-on IC
