CRM Content Manager (email, push, SMS)
Core
Managing quality, logic, and correctness of CRM communications across email, push, SMS, and in-app channels for iGaming brands.
Role type
CRM Content Manager
Builds
CRM communication campaigns (welcome, onboarding, engagement, winback, newsletters)
Domain
iGaming / Marketing
Required skills
CRM communication management, content adaptation, localization, logic verification, campaign quality control, A/B testing, basic segmentation logic, metric monitoring
Preferred skills
CRM/ESP platform experience, copywriting, A/B testing and analytics
Responsibilities
Prepare, configure, and launch CRM communications; Adapt and localize content templates; Configure content in CRM systems (chains, triggers, timings, segments); Control quality before launch; Participate in A/B tests; Monitor basic metrics (Open Rate, CTR, Delivery)
Seniority
Mid-level, hands-on IC