Digital Marketing Manager
Core
Own the creative pipeline and performance strategy for paid social campaigns across global beauty brands, adapting content for local markets and scaling winning assets.
Role type
Senior IC digital marketing manager (paid social)
Builds
Platform-native creative assets and paid social campaigns for beauty brands
Domain
Beauty industry + performance marketing
Required skills
Paid social strategy, creative testing and scaling, UGC sourcing and management, multi-market content adaptation, performance marketing analytics, Meta and TikTok Ads expertise
Preferred skills
Multi-brand experience, global or beauty industry background, structured test-and-learn program execution
Technologies
Meta Ads, TikTok Ads
Responsibilities
Own the paid social content pipeline, set standards for paid-ready assets, run structured test-and-learn plans, source and brief UGC creators, adapt global content for local markets, track creative performance and fatigue, own paid social reporting
Seniority
Senior, hands-on IC