User Acquisition Manager
Core
Identify and validate scalable user acquisition channels for global wellness apps through experimentation and performance marketing.
Role type
User Acquisition Manager (Experimentation & Channel Discovery)
Builds
New user acquisition channels and growth experiments for wellness mobile apps
Domain
Wellness technology / Mobile app marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
User Acquisition, Performance Marketing, Meta Ads, A/B Testing, Funnel Analysis, Attribution Modeling, Tableau, Mobile App Marketing, Data Analysis, Hypothesis Testing
Preferred skills
TikTok Ads, Pinterest Ads, X Ads, Snap Ads, Looker, AppsFlyer, Adjust, AI Tools for Creative, Advanced Excel/Google Sheets
Technologies
Meta Ads, TikTok, Pinterest, X, Snap, Tableau, AppsFlyer, Adjust, Looker, Excel, Google Sheets
Responsibilities
Design and execute structured experimentation roadmaps for new channels; Conduct deep funnel and cohort analysis (CPI, CPA, ROAS, LTV); Lead creative experimentation with designers; Partner with Data, Product, and Creative teams; Apply attribution and incrementality knowledge; Stay ahead of industry trends and emerging platforms.
Seniority
Mid-level (3+ years experience)