Senior Google Ads Specialist
Core
Senior Google Ads specialist driving DTC scale for wellness apps via Display, Demand Gen, and YouTube campaigns.
Role type
Senior Google Ads Specialist (Performance Marketing)
Builds
High-budget Google Ads acquisition campaigns for wellness apps
Domain
Digital Marketing / Performance Marketing / Wellness Technology
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Google Ads (Demand Gen, GDA, YouTube), creative testing at scale, bid strategies, audience segmentation, first-party data usage, UX/funnel optimization, data analysis (Excel, BI tools, GA4)
Preferred skills
DSPs (Applovin), paid social, native ad platforms, Apple Search Ads
Technologies
Google Ads, Excel, Tableau, GA4
Responsibilities
Lead high-volume creative testing and iteration; Run and scale mid–7 figure annual Google Ads campaigns; Build and test sophisticated campaign structures and bid strategies; Monitor performance KPIs and translate data into growth actions; Recommend UX and funnel improvements; Track industry trends and translate insights into testing opportunities; Collaborate on internal automation solutions
Seniority
Senior, hands-on IC
