Senior Associate, Field and Partner Marketing EMEA
Core
Shape and execute field marketing strategy to drive brand awareness and accelerate business growth for Airwallex in the UK and wider EMEA region.
Role type
Senior Associate, Field and Partner Marketing (Individual Contributor)
Builds
Field marketing initiatives, co-marketing activities with partners, localized sales and marketing collateral, and event engagement plans.
Domain
Global Payments and Financial Technology
Deliverable
product features
Required skills
B2B field and event marketing, end-to-end event execution, project management, cross-functional collaboration, CRM usage, marketing automation, lead tracking and funnel optimization.
Preferred skills
Knowledge of the UK ecosystem, experience with local vendors, understanding of key conferences.
Technologies
Salesforce, marketing automation tools
Responsibilities
Own field marketing initiatives including event sponsorships, exhibitions, roundtables, dinners, and webinars; partner with Partner Marketing Manager for co-marketing activities; lead end-to-end execution of field activities; collaborate with EMEA marketing and sales teams on localized collateral and messaging; drive event ROI by setting objectives, KPIs, and tracking performance; represent Airwallex on-site as a trusted point of contact.
Seniority
Senior, hands-on IC
