Creative Lead, Copy (Remote Canada)
Core
Creative Lead who translates strategic inputs into campaign concepts, messaging hypotheses, headlines, and copy direction for B2B SaaS and enterprise brands.
Role type
Senior individual contributor copy and creative strategy lead
Builds
Campaign narratives, speculative creative for sales pitches, and performance creative assets
Domain
B2B SaaS marketing and performance creative
Required skills
Campaign strategy, performance copywriting, messaging strategy, creative direction, executive presence, A/B testing methodology, generative AI tools, Adobe Creative Suite (expert), Figma
Preferred skills
Project management, marketing analytics stack interpretation
Technologies
Adobe Creative Cloud, After Effects, Premiere Pro, Figma, Optimizely, Unbounce, GA4
Responsibilities
Support new-business and portfolio-sales opportunities with speculative creative and campaign narratives; Create campaign brief templates and define what a good brief includes; Turn briefs into territories, concepts, hooks, headlines, CTAs, and landing-page narrative direction; Partner with designers to provide strong concepts and copy direction; Build campaign-style case studies to support revenue growth
Seniority
Senior, hands-on IC