Paid Media Specialist
Core
Design, execute, and optimize paid media campaigns across search, social, and emerging digital channels to drive student enrollment outcomes for university partners.
Role type
Paid Media Specialist (Digital Marketing)
Builds
Paid search, paid social, and retargeting campaigns for online degree programs
Domain
EdTech / Higher Education
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid search management, Paid social management, Retargeting, AI-powered campaign formats, Data analysis, Forecasting, Conversion rate optimization (CRO), Landing page optimization, Stakeholder collaboration, Industry trend analysis
Preferred skills
Automation, Emerging marketing technologies, Commercial mindset, Problem-solving
Technologies
Google Ads, Meta, LinkedIn, AI-powered advertising tools
Responsibilities
Develop and optimize paid search, social, and retargeting campaigns; Leverage AI and emerging ad tech to improve performance; Monitor and report on campaign performance from click-through to enrollment; Forecast lead volumes and media spend; Partner with creative and web teams on campaign assets and landing pages; Support CRO initiatives and testing strategies.
Seniority
Individual Contributor