Field Marketing Lead – United States
Core
Design and execute U.S. field marketing strategy and programs to accelerate enterprise pipeline and support complex sales cycles for an Engineering Intelligence company.
Role type
Field Marketing Lead (B2B SaaS/Enterprise)
Builds
Executive dinners, private roundtables, flagship industry conferences, ABM programs, and joint field programs with strategic partners.
Domain
B2B SaaS / Engineering Intelligence / AI for Engineering
Deliverable
product features
Required skills
B2B field marketing strategy, pipeline creation, executive event planning, ABM program execution, account-based marketing, partner ecosystem marketing, program budgeting and measurement, stakeholder management.
Preferred skills
B2B SaaS experience, AI/deep-tech environment experience, global team collaboration, partner marketing experience.
Responsibilities
Design and execute U.S. field marketing strategy aligned with sales objectives; partner with Sales to drive pipeline and deal acceleration; plan and deliver high-impact field programs including executive dinners and conferences; own programs end-to-end from concept to measurement; track performance via pipeline sourced/influenced and revenue impact; share market insights with leadership teams.
Seniority
Mid-Senior, hands-on IC
