Growth Engagement Specialist
Core
Execute end-to-end growth marketing campaigns (in-app, email, push) and manage partnerships/referral programs to drive client acquisition, activation, retention, and engagement using AI-assisted tooling.
Role type
Growth Engagement Specialist (Marketing)
Builds
Multi-channel marketing campaigns, partner integrations, and referral growth programs for Wealthsimple's financial products.
Domain
Fintech / Consumer Financial Services
Deliverable
product features
Required skills
Marketing automation platforms (Braze, Iterable), HTML/CSS for email, SQL, AI tooling (Claude, Braze AI), audience segmentation, A/B testing, lifecycle marketing strategies, mobile marketing.
Preferred skills
Experimental design, cross-functional collaboration, mobile push notifications, in-app messaging.
Technologies
Braze, Iterable, Claude, SQL, HTML, CSS
Responsibilities
Own day-to-day execution of multi-channel marketing campaigns; Use AI tools to improve QA, content generation, and reporting; Ideate and experiment on growth engagement strategies; Manage partnerships and referral growth campaigns; Analyze campaign performance and report on impact.
Seniority
Mid-level (2-5 years experience)