Growth Product Manager (Monetization)
Core
Own end-to-end monetization strategy for subscription-based mobile apps, focusing on unit economics, pricing models, and paywall design to maximize long-term user value.
Role type
Growth Product Manager (Monetization)
Builds
Pricing logic, paywall variations, upgrade funnels, and retention economics for mobile subscription products.
Domain
Health & Wellness / Mobile App Monetization
Deliverable
production ML models | product features
Required skills
Unit economics analysis (LTV, CAC), pricing strategy design, paywall optimization, funnel analysis, experiment design (A/B testing), refund and cancellation logic management, data-driven hypothesis testing.
Preferred skills
Experience with web2app funnels, synthetic LTV modeling, working in fast-paced startup environments, deep curiosity about business mechanics.
Technologies
Amplitude, BI dashboards, spreadsheets
Responsibilities
Design and run price elasticity tests and paywall variations; Analyze monetization funnel metrics (ARPU, LTV, refund rate); Collaborate with developers to ship pricing logic updates; Strategize on refund policies and dispute management; Investigate user behavior cohorts to inform retention strategy.
Seniority
Mid-Senior, hands-on IC