VP of Marketing
Core
Own global demand generation execution across performance marketing, content engineering, marketing design, product marketing, and marketing operations for an AI-powered construction software platform.
Role type
VP of Marketing (Player-coach executive)
Builds
Demand generation engine, content clusters, marketing operations infrastructure, and AI-driven search visibility for construction/infrastructure clients.
Domain
Construction technology / AI agents / SaaS
Required skills
Demand generation strategy, performance marketing (paid channels), content engineering, marketing operations, org design, AI adoption strategy, executive leadership, cross-functional alignment.
Preferred skills
Experience scaling demand engines in AI era, managing multi-disciplinary marketing teams, defining boundaries with product-led growth.
Technologies
Google Adwords, Meta retargeting, AI search tools, outbound systems, marketing data infrastructure.
Responsibilities
Execute and scale demand generation across organic and paid channels; lead the marketing organization including hiring and performance management; define and manage the marketing operating cadence and quarterly planning; establish AI adoption targets and data privacy protocols; align with Product and Growth teams on activation boundaries.
Seniority
VP, executive leadership with hands-on execution