Product Marketing Manager - Behavioral Mental Health
Core
Drive market adoption and financial growth for Riverside's Behavioral & Mental Health (BMH) solutions by owning positioning, messaging, and go-to-market strategy.
Role type
Product Marketing Manager (Behavioral Mental Health)
Builds
Go-to-market strategies, sales enablement materials, and customer engagement campaigns for BMH solutions including DESSA.
Domain
K-12 Education / Behavioral Mental Health
Deliverable
product features
Required skills
Positioning and messaging strategy, market analysis and research, sales enablement material creation, Voice of the Customer (VOC) insight collection, customer retention strategy, cross-functional stakeholder coordination, technical writing
Preferred skills
Experience with assessments, experience with behavioral/social-emotional/mental health assessments (e.g., DESSA)
Responsibilities
Develop positioning and sales enablement materials, conduct market analysis, create sales enablement tools, collect VOC insights, craft messaging strategies, execute customer engagement strategies, partner on GTM for new launches, build thought leadership strategies
Seniority
Mid-level, hands-on IC