CRO - Digital Experience Manager
Core
Define experimentation strategy and roadmap, build segmentation and personalization strategies, and turn data into actionable improvements across the customer journey to create relevant, intuitive, and high-converting digital experiences.
Role type
CRO - Digital Experience Manager
Builds
Digital experiences for under-served customers in emerging markets
Domain
Fintech / Credit / Emerging Markets
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Conversion Rate Optimization (CRO), UX principles, funnel analysis, A/B and multivariate testing, statistical significance, customer segmentation, personalization strategies, web analytics, behavioral analytics, SQL
Preferred skills
PostHog, Hotjar, Convert, VWO, Optimizely
Responsibilities
Own deep understanding of the D2C customer funnel and identify drop-off points; Combine quantitative and qualitative insights including clickstream data, behavioral analytics, and surveys; Translate insights into a prioritized CRO and UX optimization roadmap; Build and manage a prioritized experimentation backlog; Design and execute rigorous A/B and multivariate experiments; Analyze experiment results and translate findings into business recommendations; Develop customer segmentation and personalization strategies; Validate incremental impact of personalization initiatives; Partner with Marketing, Product, Engineering, and Analytics teams; Establish frameworks for experimentation, measurement, prioritization, and reporting.
Seniority
Mid-Senior, hands-on IC