Account Manager
Core
Manage a portfolio of client accounts and deliver qualitative market research projects, ensuring successful delivery and revenue growth.
Role type
Account Manager (Qualitative Market Research)
Builds
Qualitative research projects (interviews, focus groups, ethnography, online communities)
Domain
Market Research / Data & Insights
Required skills
Qualitative research methodologies, proposal writing, client relationship management, project scoping, Salesforce proficiency, negotiation, account growth strategy
Preferred skills
Established network in agency/consultancy/end-client research, AI tool usage, industry event participation
Technologies
Salesforce, digital qual platforms, hybrid qual-quant tools
Responsibilities
Manage client accounts and foster long-term relationships; scope and write qualitative recruitment proposals; interrogate research briefs and ensure operational feasibility; enter projects into operating systems; liaise with internal teams (Operations, Finance, Panel); identify upselling opportunities; conduct client meetings and presentations; meet revenue targets and KPIs.
Seniority
Mid-level, hands-on IC