Digital Marketing Manager
Core
Lead digital transformation and 360 marketing activities for a Health & Fitness brand, managing a team of four to drive membership inquiries, guest traffic, engagement, referrals, and retention.
Role type
Senior Digital Marketing Manager (Team Lead)
Builds
Membership growth campaigns, member engagement events, ambassador programs, and brand communication assets.
Domain
Health & Fitness
Deliverable
product features
Required skills
Digital marketing strategy, team management, campaign planning, social media management, email marketing (EDM), in-house design oversight, brand communication, project management, stakeholder liaison
Preferred skills
Influencer management, creative flair, fast-paced environment adaptability, cross-functional collaboration
Technologies
Social media platforms, EDM tools, design software
Responsibilities
Develop strategic marketing objectives and plans; manage internal and external digital campaigns; oversee creative output and brand consistency; lead the marketing team; manage ambassador programs; coordinate with COO and General Managers on traffic goals.
Seniority
Senior, hands-on IC with management responsibilities
