Director of Marketing Science Analytics & Commercial Intelligence (Customer Engagement Team)
Core
Leading customer engagements and managing a team of consultants/analysts to deliver commercial measurement and optimization solutions for major advertisers.
Role type
Senior IC Director of Marketing Science Analytics & Commercial Intelligence
Builds
Commercial/Marketing Mix Models, Paid Owned & Earned Media Effectiveness, Cross Media, Multi-Touch Attribution, Test-and-Learn, Pricing Strategy, Customer Segmentation, Marketing Investment Optimization
Domain
Marketing analytics, commercial measurement, advertising effectiveness
Required skills
Marketing mix modeling, digital media analysis, business focused analytics, advertising effectiveness analysis, statistical modeling, project management, customer management, team leadership, presentation development, contract renewal management, new business development
Preferred skills
Business Analytics and Management, Economics, Statistics, Mathematics, Marketing
Technologies
Microsoft PowerPoint, Excel
Responsibilities
Lead and cultivate customer engagements; Strategically manage a portfolio of accounts and provide thought leadership; Provide hands-on team leadership to ensure timely deliverables; Drive efficient and effective customer delivery with an eye on profitability; Lead the team to develop and deliver insightful presentations; Manage towards revenue and profitability goals; Collaborate with Finance to keep financial systems up to date; Partner with other CET Directors and VPs to ensure balanced resourcing; Train and coach team members; Lead internal corporate initiatives; Contribute to new customer acquisition and lead generation.
Seniority
Director, hands-on IC with team leadership