Senior Analytics Manager
Core
Senior Analytics Manager owning measurement approach, solution design, and technical standards for enterprise accounts in a digital marketing agency.
Role type
Senior IC Analytics Manager (Measurement & Strategy)
Builds
Measurement architectures, data pipelines, reporting frameworks, and AI-driven measurement solutions for global clients.
Domain
Digital Marketing / Martech / Data Analytics
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
GA4 expertise, server-side GTM, SQL, incrementality testing, privacy/consent management, AI in measurement, mentoring
Preferred skills
Adobe Analytics, mobile measurement partners, product analytics tools
Technologies
Google Cloud Platform, BigQuery, Looker Studio, Funnel, GTM, Meta Conversions API, TikTok Events API
Responsibilities
Own measurement conversation with senior client stakeholders; design solution architecture and data layer standards; lead complex global engagements and migrations; set reporting standards and media data pipelines; manage identity, consent, and privacy approaches; guide team on AI usage in delivery and measurement; mentor managers and executives; handle renewals and support new business pitches.
Seniority
Senior, hands-on IC with mentorship responsibilities
