Growth Business Analyst
Core
Own end-to-end analytical operations for paid media channels (Meta, Google, TikTok) to drive user acquisition efficiency and volume for a fintech serving micro and small businesses in Brazil.
Role type
Senior Growth Business Analyst (Paid Media)
Builds
Automated reporting, anomaly alerts, and data extraction pipelines for paid media operations.
Domain
Fintech / User Acquisition / Paid Media
Deliverable
production ML models | product features | dashboards & analysis
Required skills
User Acquisition strategy, Paid Media management (Meta, Google, TikTok), Quantitative reasoning, Funnel metrics analysis (CAC, ROAS, CPM, CVR), SQL, Data visualization, Hypothesis testing, Cross-functional collaboration
Preferred skills
New channel setup (Kwai, DSPs), Incrementality measurement (MMM, holdouts), Automation tools (n8n, Zapier), Python scripting, AI agent development
Technologies
Meta Ads, Google Ads, TikTok Ads, SQL, BI tools, n8n, Zapier, Python
Responsibilities
Manage performance and optimization of paid media channels, Structure analytical setup for new channels, Build and evolve AI agents and automation tools, Translate analysis into clear recommendations and defend hypotheses
Seniority
Senior, hands-on IC
