Manager, Market Intelligence & Growth
Core
Lead market intelligence, performance marketing, and strategic recruitment partnerships to drive student demand and sustainable growth for Edith Cowan University.
Role type
Manager, Market Intelligence & Growth
Builds
Student pipeline, market intelligence capabilities, and performance marketing campaigns
Domain
Higher Education / Marketing & Strategy
Required skills
market intelligence, commercial strategy, customer insights, performance marketing, team leadership, stakeholder engagement, data analysis, strategic planning
Preferred skills
experience in higher education, business case development, presentation to senior leaders
Technologies
SEM, paid social, remarketing, University data and analytics tools
Responsibilities
Lead market intelligence capability to identify changes in student demand and competitor activity; Identify and prioritize growth opportunities across markets and recruitment channels; Lead priority growth initiatives by bringing together relevant teams; Translate market research and performance data into recommendations for investment; Develop and evaluate strategic recruitment channels and pathway partnerships; Oversee performance marketing across SEM, paid social, and remarketing; Develop team's analytical and commercial capability; Partner with Schools, Finance, and Strategy to implement recommendations.
