Acquisition & Performance Marketing Manager (Melbourne/Sydney/Brisbane)
Core
Build and run JMC Academy's in-house performance marketing engine using a hybrid agency model to drive student enrollment through paid media.
Role type
Senior Performance Marketing Manager (Acquisition)
Builds
Student enrollment via paid search, social, video, and programmatic channels
Domain
Higher Education / Creative Industries
Required skills
Google Ads (PMax, AI Max, Demand Gen), Microsoft Ads, Meta Ads, YouTube, LinkedIn, programmatic, GA4, GTM, server-side tracking, Conversions API, first-party data activation, A/B testing, AI tooling (Claude)
Preferred skills
SA360, CM360, Google AI Overviews, AI Mode placements
Technologies
Google Ads, Microsoft Ads, Meta Ads, YouTube, LinkedIn, DV360, GA4, GTM, HubSpot, Microsoft Fabric, Claude
Responsibilities
Execute and optimize paid media campaigns across search, social, video, and programmatic; run experimentation roadmaps for creative and audience testing; manage measurement stack including server-side tracking and consent mode; activate first-party data for targeting; trade within AI Overviews and AI Mode placements; manage budgets and forecast pacing; build and transition in-house trading team.
Seniority
Senior, hands-on IC