Product Growth (Monetisation) Manager
Core
Lead monetisation strategy and experimentation for subscription-based mobile apps to increase revenue without sacrificing retention.
Role type
Senior IC product growth (monetisation) manager
Builds
Subscription monetisation strategies, paywalls, pricing plans, and A/B tests for mobile apps
Domain
Mobile app monetisation, subscription economy, performance marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Subscription monetisation strategy, RevenueCat, Adapty, A/B testing design, funnel analysis, cohort analysis, data reconciliation, client communication
Preferred skills
Superwall, Purchasely, Amplitude, Mixpanel, Firebase, PostHog, SQL, web-to-app monetisation, localisation, churn reduction
Technologies
RevenueCat, Adapty, Superwall, Purchasely, Amplitude, Mixpanel, Firebase, PostHog
Responsibilities
Audit clients' monetisation models and build prioritised roadmaps; Configure and manage products, entitlements, paywalls, and experiments in RevenueCat and Adapty; Design rigorous tests with clear hypotheses and success metrics; Analyse the full subscription funnel from conversion to LTV; Reconcile data across app stores, analytics, and attribution platforms; Present recommendations and document learnings for clients
Seniority
Senior, hands-on IC
