Head Of Marketing
Core
Lead marketing strategy, brand direction, and growth initiatives for a growing technology business, focusing on customer acquisition, engagement, and retention.
Role type
Senior marketing leadership (Head of Marketing)
Builds
Brand strategy, customer growth programs, digital campaigns, partnerships, and marketing function
Domain
Technology / Fintech / Consumer
Deliverable
product features
Required skills
Brand strategy, customer acquisition, digital marketing, partnership development, CRM management, market insights analysis, commercial judgement, cross-functional collaboration
Preferred skills
Experience in start-ups or scale-ups, hands-on execution capability, fast-paced environment adaptability
Technologies
CRM, email, push notifications, social media, paid marketing platforms
Responsibilities
Develop brand strategy and positioning, drive customer acquisition and retention, lead digital and paid campaigns, build strategic partnerships, oversee website and app messaging, monitor marketing performance metrics, build and develop the marketing team
Seniority
Senior, hands-on leadership
