Regional Marketing Leader
Core
Leads scalable, high-impact marketing programs across assigned regional markets to drive revenue growth, pipeline development, retention, and cross-sell.
Role type
Senior Regional Marketing Leader
Builds
Regional marketing programs, localized national initiatives, and repeatable marketing frameworks
Domain
B2B Marketing, Insurance/Financial Services
Deliverable
product features
Required skills
Integrated marketing program development, demand generation, pipeline development, customer retention, cross-sell strategies, campaign performance analysis, ROI analysis, KPI dashboard interpretation, stakeholder partnership, strategic planning, hands-on execution
Preferred skills
HubSpot proficiency, business-oriented social media management (LinkedIn, Facebook, Instagram), Microsoft Office (PowerPoint)
Responsibilities
Develop and execute scalable regional marketing programs; Partner with regional leadership and sales teams to identify market-specific opportunities; Localize and deploy centrally developed marketing initiatives; Lead programs focused on Centers of Influence, new business development, carrier partnerships, and demand generation; Design repeatable marketing frameworks and best practices; Own selected national marketing initiatives; Analyze campaign performance and ROI to inform resource allocation
