Field Marketing Lead, APAC
Core
Build and lead OpenAI's B2B demand-generation engine across the APAC region, creating scalable programs that turn market opportunity into repeatable pipeline.
Role type
Senior IC Field Marketing Lead (B2B Demand Generation)
Builds
Regional B2B demand-generation programs, digital campaigns, event portfolios, and country enablement frameworks
Domain
B2B SaaS / AI / Enterprise Technology
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
B2B demand-generation strategy, lifecycle marketing, webinar management, event portfolio strategy, paid/owned channel management, sales follow-up orchestration, regional campaign localization, funnel health analysis, CRM and marketing automation fluency, vendor and agency management
Preferred skills
AI/developer/SaaS product marketing, Salesforce/Marketo proficiency, intent data tools, partner-led GTM, account-based orchestration, regulated industry experience, APAC language fluency
Technologies
Salesforce, Marketo, event platforms, intent tools, marketing analytics workflows
Responsibilities
Define and execute APAC B2B demand-generation strategy aligned with GTM and revenue priorities; Build scale digital programs across lifecycle, webinars, and paid/owned channels; Create regional campaign frameworks and localization guidance for country teams; Partner with country marketers to identify pipeline gaps and adapt programs; Lead demand-generation strategy for the APAC event portfolio including selection, acquisition, and conversion; Connect events, digital journeys, and sales follow-up into integrated full-funnel programs; Partner with Sales and RevOps on funnel health, attribution, and experimentation; Manage agencies, vendors, budgets, and post-program learning loops
Seniority
Senior, hands-on IC