Patient CRM Lead
Core
Lead patient CRM initiatives to grow bookings, revenue, and database health through lifecycle engagement and app marketing for a healthcare marketplace.
Role type
Senior IC Patient CRM Lead
Builds
Patient communication journeys, app growth strategies, and onboarding flows for a healthcare marketplace
Domain
Healthcare / Consumer Mobile Apps
Required skills
Lifecycle strategy, Braze platform expertise, mobile app growth (ASO, paid acquisition), customer segmentation, cross-vertical booking strategy, onboarding optimization, privacy compliance
Preferred skills
HubSpot or Adobe experience, performance marketing strategy, data analytics
Technologies
Braze, Adobe Analytics, Apple Search Ads, Google App Campaigns
Responsibilities
Lead patient CRM strategy and execution across Email, SMS, In-App Messages, and Push; Build and optimize app marketing strategy for downloads and activations; Own post-install journey from install to first booking; Manage consent management and regulatory compliance for health communications; Partner with Performance Marketing on patient demand funnel
Seniority
Senior, hands-on IC