Digital Marketing & Performance Specialist
Core
Build and elevate digital marketing capability, own analytics and campaign execution, and turn data into actionable insights for lead generation and customer engagement.
Role type
Digital Marketing & Performance Specialist
Builds
Digital campaigns, dashboards, reporting, and optimized customer journeys
Domain
B2B industrial/engineering (energy solutions)
Deliverable
dashboards & analysis
Required skills
Google Analytics 4, Google Search Console, SEO, digital campaign management, conversion optimisation, stakeholder partnership, analytical skills, AI application
Preferred skills
Marketing automation, CMS, digital advertising platforms, CRO, attribution modelling, complex sales cycle experience
Technologies
Google Analytics 4, Google Search Console, marketing automation platforms, CMS, digital advertising platforms
Responsibilities
Own digital analytics and performance measurement; Monitor and optimise website, search, and conversion performance; Plan and execute digital campaigns across paid, organic, social, and email channels; Develop dashboards and reporting to support business decisions; Drive SEO initiatives and website optimisation; Create and optimise digital content and customer journeys; Partner with stakeholders and agencies to improve digital performance
Seniority
Mid-level, hands-on IC
