プロダクトマーケティングマネージャー / Senior Product Marketing Manager
Core
Define product value and execute Go-To-Market strategies to drive user acquisition, activation, and engagement for the SmartNews app.
Role type
Senior Product Marketing Manager (Growth & GTM)
Builds
User acquisition campaigns, onboarding flows, engagement initiatives (push notifications), and product feature launches.
Domain
Mobile news applications, digital media, and subscription services.
Deliverable
product features
Required skills
Go-To-Market strategy, cross-functional project leadership, quantitative analysis (SQL, dashboards), qualitative user research, monetization modeling, product positioning.
Preferred skills
CRM tool expertise (e.g., Braze), quantitative data analysis (Python, R), startup growth leadership, team building.
Technologies
SQL, Python, R, Braze, dashboards.
Responsibilities
Lead cross-functional projects from concept to launch, optimize user acquisition and engagement metrics, analyze user data to drive product improvements, and collaborate with engineering and data teams.
Seniority
Senior, hands-on IC