Implementation & Activation Executive
Core
Execute end-to-end media campaign activation across omnichannel landscapes including programmatic, TV, and OOH, ensuring flawless delivery and financial compliance.
Role type
Senior Media Activation Executive
Builds
Multi-channel media campaigns for global brands
Domain
Digital & Traditional Media Advertising
Required skills
Omnichannel campaign execution, programmatic media buying, TV and OOH media planning, campaign trafficking and optimization, post-campaign analysis and reporting, stakeholder management, financial compliance, strategic client collaboration, project prioritization, data-driven decision making
Preferred skills
Knowledge of frontier marketing technologies, experience with WPP Open platform, industry event networking
Technologies
Programmatic platforms, TV tracking tools, OOH media networks, WPP Open
Responsibilities
Book, traffic, optimize, and track media campaigns across multiple channels; Partner with clients to recommend media tactics; Conduct post-campaign analysis and create actionable reports; Represent the agency at industry events; Ensure 100% financial compliance for all campaigns.
Seniority
Senior, hands-on IC