Director, Programmatic
Core
Lead programmatic strategy, execution, and optimization for a portfolio of 6-8 medium to large client accounts, directly managing campaigns in The Trade Desk while building a team.
Role type
Senior hands-on IC programmatic director
Builds
Programmatic media campaigns and strategies for consumer brands
Domain
Digital advertising / Programmatic media buying
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Programmatic media buying, DSP management (The Trade Desk, DV360, Amazon DSP), client relationship management, campaign optimization, audience segmentation, bidding strategies, attribution modeling, cross-functional collaboration, team leadership
Preferred skills
DMP/CDP experience, ad verification tools, AI tools and automation, creative testing strategies, workflow improvement
Technologies
The Trade Desk, DV360, Amazon DSP, Yahoo, StackAdapt, AI Digital
Responsibilities
Lead programmatic strategy and execution across client portfolios; directly manage campaigns in The Trade Desk; own client-facing communication and strategic recommendations; drive advanced media buying decisions including budget allocation; mentor Managers, Senior Analysts, and Analysts; oversee campaign QA and troubleshoot platform issues; guide measurement strategy and attribution modeling; support new client onboarding and audits.
Seniority
Senior, hands-on IC with leadership responsibilities
