Senior Webinar & Digital Events Strategist
Core
Own audience strategy, portfolio design, and conversion paths for high-quality B2B webinars and digital events to generate qualified demand for OpenAI products.
Role type
Senior IC B2B demand generation strategist (digital events)
Builds
Integrated pre- and post-event systems, programming principles, and activation playbooks for complex AI topics
Domain
B2B Marketing / Artificial Intelligence
Deliverable
product features
Required skills
B2B webinar and digital events strategy, audience segmentation, program architecture, cross-functional leadership, editorial judgment, performance analytics, conversion optimization
Preferred skills
Experience in technical/complex categories, speaker development, account-based marketing, pipeline management
Technologies
None explicitly listed
Responsibilities
Define audience priorities, editorial themes, and event calendars; design buyer journey experiences with clear CTAs; partner with Product Marketing and SMEs to create differentiated programs; translate strategy into production briefs and run-of-show; build integrated motions across paid, email, web, and sales channels; establish lead qualification and routing; define measurement metrics for pipeline and engagement; use data to optimize portfolio and retire low-value formats
Seniority
Senior, hands-on IC
