Insights Manager
Core
Lead qualitative and quantitative research to translate consumer, shopper, and cultural insights into brand strategies, innovation, and commercial outcomes for beer brands.
Role type
Insights Manager
Builds
Stronger brand strategies, innovation pipelines, and commercial outcomes for beer portfolios
Domain
Consumer Goods / Beer Industry / Market Research
Deliverable
dashboards & analysis
Required skills
Qualitative research, Quantitative research, Market intelligence analysis, Strategic planning, Stakeholder management, Agency relationship management
Preferred skills
Agency and client-side experience, Data interpretation, Storytelling
Responsibilities
Lead qualitative and quantitative research, Translate research and market intelligence into recommendations, Partner with Brand and Innovation teams, Influence brand planning and strategy, Build relationships with research agencies, Champion evidence-based decision-making
