Consumer Intelligence Manager
Core
Manage consumer intelligence and analytics for DECIEM, Dr. Jart+, and other brands to inform brand strategy and drive sales growth.
Role type
Manager, Consumer Intelligence
Builds
Brand and product positioning strategies, sales growth plans, and consumer acquisition/loyalty initiatives.
Domain
Beauty & Personal Care (CPG)
Deliverable
dashboards & analysis
Required skills
Social listening, data analytics, consumer research, competitive analysis, project management, strategic thinking, storytelling, PPT presentation
Preferred skills
Qualitative and quantitative research methodologies, AI-enabled analytics, experience with syndicated data platforms
Technologies
Brandwatch, Talkwalker, Meltwater, Sprinklr, Emplifi, Synthesio, YouScan, Google Analytics 4, Spate, Circana, Nielsen, Numerator, Yipit, Stackline
Responsibilities
Conduct data analytics and social listening to identify consumer and market insights; Conduct category reviews and competitive analysis to identify growth opportunities; Manage external social listening and research partners; Identify target consumer personas for acquisition and loyalty strategies; Manage scorecards and dashboards to monitor brand performance; Facilitate working sessions to drive alignment on key initiatives.