Head of Marketing
Core
Senior leadership role shaping brand, leading marketing strategy, and driving engagement across digital and traditional channels for an aged care and NDIS service provider.
Role type
Senior leadership marketing head (hands-on IC)
Builds
Brand trust, community connection, and market leadership in aged care and disability services
Domain
Aged care and disability services (NDIS)
Deliverable
product features
Required skills
Strategic planning, team leadership, digital marketing strategy, content strategy, social media management, creative production oversight, analytics, market trend analysis
Preferred skills
Hands-on content creation, storytelling, Adobe Creative Suite proficiency
Technologies
Google Analytics, Google Ads, Meta Ads Manager, SEO tools, email marketing platforms, Adobe Creative Suite, Photoshop, Premiere Pro
Responsibilities
Lead and mentor a small marketing team; Develop and execute comprehensive marketing strategies; Lead brand positioning and messaging; Oversee digital marketing activities (social, SEO, paid ads, email); Direct content strategy and storytelling; Manage social media presence; Partner with internal teams on client stories; Oversee creative production; Analyze campaign performance
Seniority
Senior, hands-on IC