Content Marketing Manager
Core
Lead creative strategy and quality standards for a fast-growing D2C brand's content across social media, blog, and paid ads.
Role type
Content Marketing Manager
Builds
Social media content, video scripts, ad copies, and brand narratives for Instagram, TikTok, and paid channels.
Domain
D2C Ecommerce / Digital Marketing
Deliverable
product features
Required skills
Creative strategy, scriptwriting for reels/TikToks, copywriting, trend detection, brief development, content mix planning, paid ads adaptation, performance analysis
Preferred skills
Wellness/fitness industry experience, D2C brand experience, ANMAT regulations knowledge, AI tools usage, small creative team leadership
Technologies
Instagram, TikTok, Meta Ads, TikTok Ads, Google Ads
Responsibilities
Define creative strategy and narrative hooks; write or direct video scripts; draft social media and ad copies; approve content for quality standards; adapt content for paid campaigns; analyze performance by platform and audience
Seniority
Mid-level, hands-on IC