Senior Manager, Digital Experience
Core
Lead the strategy, governance, and continuous optimisation of the University's marketing websites, digital platforms, marketing technology ecosystem, and social media channels to deliver high-quality, user-centred experiences.
Role type
Senior Manager, Digital Experience
Builds
University marketing website estate, digital platforms, marketing technology ecosystem, and social media channels
Domain
Higher Education / Digital Marketing & Experience
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Digital experience strategy, website management, user experience (UX), web governance, accessibility standards (WCAG), search optimisation, marketing technology platforms, social media strategy, team leadership
Preferred skills
Stakeholder engagement, squad-based delivery model management
Technologies
Content management systems, marketing automation, analytics, personalisation tools
Responsibilities
Lead strategy and optimisation of digital experience and website estate; Oversee marketing technology ecosystem; Lead social media strategy and channel management; Establish digital governance frameworks and accessibility standards; Lead and develop a high-performing digital experience team
Seniority
Senior Manager, strategic leadership & team management